New and Modern Privacy Notice

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Effective Date: [January 1, 2024]
Last Updated: [January 1, 2026]

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New and Modern (“New and Modern,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice explains what information we collect, how we use it, how we share it, and the choices you have when you visit or use our website, products, and services (collectively, the “Services”).

 

This Notice is intended for visitors, leads, clients, and anyone interacting with NewandModern.com and related pages, forms, tools, chat, and property search experiences.

 

1) Information We Collect

We collect information in three main ways: (1) information you provide, (2) information collected automatically, and (3) information from third parties.

 

A. Information you provide to us

Depending on how you interact with the Services, you may provide:

• Contact details (name, email, phone number, mailing address)

• Inquiry details (messages, notes, preferences, “must-haves,” timeline, budget ranges, desired locations)

• Property and transaction context (addresses of interest, pre-approval status, buying/selling intent, showing requests)

• Account information (if you create an account): login credentials and profile preferences

• Communications (emails, calls, texts, chat messages, appointment requests, and other interactions)

 

B. Information we collect automatically

When you use the Services, we may automatically collect:

• Device and usage data (IP address, browser type, device identifiers, pages viewed, links clicked, session time, referring URLs)

• Approximate location (generally derived from IP address)

• Cookies and similar technologies used for site functionality, analytics, and advertising measurement (see Section 5)

 

C. Information from third parties

We may receive information from:

• Real estate data sources (e.g., MLS/IDX feeds or other listing providers, where applicable)

• Service providers and vendors (CRM, analytics, scheduling, call tracking, email tools)

• Advertising partners (to measure ad performance and improve marketing efficiency)

• Public sources (public property records, mapping services)

 

MLS/IDX note (if applicable): If your site displays MLS/IDX listings through a third-party provider, that provider may collect certain usage data (such as search preferences and views) to enable the IDX experience. Ensure you list your IDX vendor(s) and link their privacy policy below if required by your MLS/IDX agreement.

 

2) How We Use Information

We use information to:

• Provide and operate the Services (property search, saved searches, showing requests, inquiries)

• Respond to you (questions, requests, scheduling, customer support)

• Connect you with a real estate professional (agents, teams, or partner service providers you request)

• Personalize your experience (recommendations, alerts, relevant listings, and market insights)

• Improve and secure our Services (analytics, debugging, fraud prevention, compliance, quality assurance)

• Marketing and communications (newsletters, market updates, promotions, and relevant service announcements—where permitted)

• Legal and compliance needs (recordkeeping, enforcing terms, resolving disputes)

 

3) How We Share Information

We do not share your information except as described below.

 

We may share information with:

 

A. Service providers

We share information with vendors who help us operate our business (e.g., hosting, analytics, CRM, customer support, communications tools, scheduling, and security). They are authorized to use information only as needed to provide services to us.

 

B. Real estate professionals and transaction participants

If you request information about a property, a showing, or real estate services, we may share your information with:

• New and Modern agents and staff

• Partner agents or brokers (when needed to serve your request)

• Other transaction participants (e.g., if you direct us to coordinate with your lender, attorney, or title company)

 

C. Advertising/analytics partners

We may allow certain partners to use cookies or similar tools to measure performance, understand audiences, and (depending on your settings) provide interest-based advertising. 

 

D. Legal, safety, and business transfers

We may disclose information:

• To comply with law, legal process, or lawful requests

• To protect rights, safety, and security of New and Modern, our users, and others

• In connection with a business transaction (e.g., merger, acquisition, financing, or sale of assets), subject to appropriate safeguards

 

4) Your Choices and Controls

Depending on where you live and how you interact with us, you may have the ability to:

• Opt out of marketing emails by using the unsubscribe link (note: service/transactional messages may still be sent)

• Request access, correction, or deletion of certain information (see Section 8)

• Manage cookies via your browser settings and/or our cookie tools (see Section 5)

 

5) Cookies, Tracking, and Interest-Based Advertising

We and our partners use cookies, pixels, SDKs, and similar technologies for:

• Site functionality (remembering preferences)

• Analytics (understanding how visitors use our site)

• Security (fraud prevention, protecting accounts)

• Advertising measurement and (where enabled) interest-based advertising

How to manage cookies

• You can adjust your browser settings to remove or reject cookies.

• Some features may not function properly if cookies are disabled.

Interest-based advertising opt-outs
You can opt out of certain interest-based ads through industry tools such as the Digital Advertising Alliance and NAI opt-out pages.

If you use a dedicated Cookie Notice/Consent banner (recommended), link it here: [Cookie Notice URL].

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6) “Do Not Sell or Share” (California and Similar Laws)

Some privacy laws define “sale” or “sharing” broadly to include certain ad-tech data flows (e.g., cross-context behavioral advertising). Depending on how your cookie settings are configured and which vendors you use, New and Modern may be considered to “sell” or “share” personal information as defined by applicable law.

You can opt out of such “sale” or “sharing” by:

• Using our “Do Not Sell or Share My Personal Information” link: [Insert URL to preference center]

• Adjusting cookie preferences (if provided)

• Using browser-based opt-out signals where supported (see Section 7)

(If you do not run targeted ads / do not enable this type of tracking, you can revise this section to state you do not sell/share as defined by law—keep it accurate.)

 

7) Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) signal, we will process it in accordance with applicable law and our technical capabilities (for example, treating it as an opt-out of certain cookie-based sharing for advertising). (You should confirm your consent/cookie platform supports GPC.)

 

8) Consumer Privacy Rights Requests

Depending on your location, you may have rights to request:

• Access to personal information we hold about you

• Correction of inaccurate personal information

• Deletion of personal information (subject to exceptions)

• Opt-out of certain processing (including “sale”/“sharing” as defined by law)

 

How to submit a request:
Email: [legal@newandmodern.com]
Mail: 45 Brant Ave STE 8 Clark NJ 07066

We will verify your request using reasonable methods (which may include confirming access to the email/phone you used with us). Authorized agents may submit requests where permitted by law.

 

9) Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services

• Maintain business records

• Comply with legal obligations

• Resolve disputes and enforce agreements

Retention periods vary based on the type of information and why we collected it.

 

10) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure.

 

11) Children’s Privacy

Our Services are not intended for children under 13 (and in some jurisdictions, under 16). We do not knowingly collect personal information from children without appropriate authorization. If you believe a child has provided us information, contact us to request deletion.

 

12) International Visitors

If you access the Services from outside the United States, your information may be processed in the United States or other locations where our vendors operate, subject to applicable safeguards.

 

13) Changes to This Notice

We may update this Privacy Notice from time to time. We will post the updated version with a new “Last Updated” date. If changes are material, we may provide additional notice as required by law.

 

14) Contact Us

New and Modern Group LLC
45 Brant Ave (STE 8) Clark NJ 07066
Email: [legal@newandmodern.com]
Phone: 201-298-9903